Do Scare Tactics Work - We don't think so...

Good Morning,

I found this article this morning as I was reading about the CDC's stop smoking efforts that will begin in July.  This seems to be in step with the changes that are beginning to occur for smokers under the Affordable Care Act, and implementing wellness penalties for smoking.

What I take away from this article is truly a lack of understanding how to help smokers with this challenge they face in their lives.  I haven't spoken to any smokers including my own family, who don't know the dangers of smoking.  Also, the tragedy that befalls many families due to a lost battle with one of many terminal diseases processes caused by cigarettes.

We at MINDWAYS take a different approach to help people stop smoking.  We want to understand you as an individual because then we can tailor a proven approach that will help you be successful.  Therefore, assessing your needs is where it begins for us.  Yes, we will cover the risks because we want you to focus on the benefits you will experience once you have the life-changing transformation into a non-smoker.  We are excited to offer this solution, and be here to help and support you. 

If you click the link below you will have the opportunity to take advantage of our program for free.  Go to www.mindwayssolutions.com to get your digital copy.  It will be available for free through the end of the year, and then in the I Store.  Take care.    

Dave

CDC tries to shock smokers into quitting

By Ferdous Al-Faruque - 06/24/14 06:34 AM EDT

The Centers for Disease Control and Prevention will re-launch a shocking ad campaign in July that features more tragic and gory details of the consequences of smoking.
Over nine-weeks starting on July 7, television, radio, billboard, online, theater, magazine and newspaper ads will feature former smokers who have lost their teeth to gum disease, have suffered surgery because of lung cancer and a mother who gave birth prematurely after smoking.One of the ads will feature a former smoker named Terrie who died last September from cancer and who pleads with smokers: “Keep trying until you succeed – I don't want anybody to have to go through what I’m going through.”

“These new ads are powerful. They highlight illnesses and suffering caused by smoking that people don’t commonly associate with cigarette use,” said CDC Director Tom Frieden. “Smokers have told us these ads help them quit by showing what it’s like to live every day with disability and disfigurement from smoking.”

The CDC says its original “Tips From Former Smokers” ad campaign that ran earlier this year was successful in getting more people to seek information to quit.  “. ring their nine-week run, the ads generated more than 100,000 additional calls to 800-QUIT-NOW,” says the agency. “On average, weekly quitline calls were up 80 percent while the ads were on the air compared to the week before they began running.”

The CDC says smoking remains the leading cause of preventable death and disease in the U.S. killing about 480,000 a year.

 Read more: http://thehill.com/policy/healthcare/210326-cdc-tries-to-shock-smokers-into-quitting#ixzz35g5frSYY
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